The companys winning products include midsize, utility and compact vehicles. Competitive advantage launch nano in other markets. Tata motors ltd is a multinational corporation headquartered in. Its product portfolio covers passenger cars, trucks, vans, coaches, buses, military vehicles. Swot analysis was conducted to better determine both the internal and external aspects of the operating environment. Analysis of the tata motors limited company in india. Tata motors limited pestel analysis is a strategic tool to analyze the macro environment of the organization. It was the first indian automobile company to list on the new york stock exchange. Increasing per capita income fuelling aspiring needs 2. Swot analysis of tata motors tata motors swot marketing91.
Several indian automobile manufacturers such as tata motors, maruti suzuki and mahindra and mahindra, expanded their suzuki motor corporation of japan holds a majority stake in the company. It is the leader in the commercial automotive sector, and ranked top three in the segment of passenger vehicles. Com part ii, semester iii, hereby declare that i have completed this project on swot analysis of tata motors for the subject enterpreneurship management in the academic year 201516. Positioning dilemma facing tata motors case study analysis. Download as docx, pdf, txt or read online from scribd. This is a huge opportunity for tata motors because nano car is the cheapest. A case study of tata motors honors thesis presented in partial fulfillment of the requirements for the degree of bachelor of science in business administration in the bertolon school of business at salem state university by michael crawford professor jian gu faculty advisor department of management. In this assignment i am doing the swot analysis of tata motors. Search and upload all types of swot analysis of tata nano projects for mbas on. This the comprehensive pestel or pestle analysis of tata motors which explains the external factors have impact on the company. Doc startegic analysis of tata motors kumar gourav. Using this analysis in combination with a summary of the. Tata motors limited swot analysis examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Tata motors has strong background and reputation in the market. Tata motors can also consider to launch up a new car in the market named as nano plus. Expectations were increasing amongst the customers regarding the product features and its efficiency. Established under the parent company, tata group, in 1945, tata motors limited has become indias largest automobile company. Tata nano worlds cheapest new car is unveiled in india tata motors, one of the indias. This is a research report on swot analysis of tata nano by sayed arif in marketing category. Tata motors in the car market swot analysis cheap and diversified products and big product range weaknesses 2011 now. Established in 1945, the companys products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. Chandibai himatmal mansukhani college, ulhasnagar studying in m. The swot analysis availble in pdf, ms word, and zip file.
In november, while overall auto sales in indias booming economy rose more than 22%, tata sold only. In tata motors swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Swot analysis is an important for strategically formulation rule, which tata has to. Swot analysis strengths the internationalisation strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. Hence, tata nano is going to be a major challenge for tata motors whereby. The information submitted is true and original to the best of my knowledge. The industry is highly competitive with a number of global and. Innovative engineering of tata nano provides better facilities compared to same segment cars. Subsidiaries of tata motors are successfully running and include jaguar, land rover, tdcv and hispano carrocera. In january 2008, tata motors unveiled its peoples car, the tata nano.
Tata nano is one of the car produced by tata motors which is leading car manufacturing in india. This report will take a look at the marketing environment by which tata is surrounded. Assignment 1 situation and swot analysis group 5 section 201 hoang vi khanh nguyen, iris zhou, akash multani, charles walker, may chau introduction the company that we have chosen to focus on for our analysis is tata motors, indias largest automobile company. Management information system tata motor 3694 words. Pdf financial and strategic analysis of ford motor company and.
Tata motors is a leading automotive multinational manufacturing company headquartered at mumbai, india. Pestel analysis of tata motors free pestel analysis. The company has the largest market share in the indian automotive industry. Swot analysis of tata nano the article delves on the fact that tata nano has failed to achieve its sales figures and carries out a tata nano swot to find out the reason price itself was a major strength factor for the mini magical vehicle which created a sensation all over the world. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. Tata motors limited, formerly known as telco tata engineering and locomotive company, was formed in 1954. Company profile the company was established in 1935 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with daimlerbenz ag of germany. In this assignment i am doing the swot analysis of tata motors strength. A case study of tata motor salem state digital commons. Tata motors employee productivity percentage is higher. What is the swot analysis of tata nano car answers. Pdf customer satisfaction of tata nano researchgate. Swot analysis alternately slot analysis is a strategic planning method used to evaluatethe strengths, weaknesseslimitations, opportunities, and threats involved in a project or ina business venture.
Tata motors porters five model and pest analysis marketing essay. Tata motors began manufacturing commercial vehicles in 1954 with a 15year collaboration agreement with daimler benz of germany. The benefit is that tata has been able to exchange expertise. Introduction the company that we have chosen to focus on for our analysis is tata motors, indias largest automobile company. Pdf tata motors porters five model and pest analysis. Analysis of marketing strategy for tata nano published on june 22. Swot analysis company profile is the essential source for toplevel company data and information. Tata motors is indias largest automobiles company with approximately 70000 permanenet employees and it gain a revenue us dollar 38. It has produces more than 4 million vehicles and has been selling around the world.
Tata indica, estate, sierra, sumo are tata motors other cars. We propose to study and compare the valuations of ford motors and tata motors. In this this assignment, i will be focusing on tata nano car. The case addresses the positioning dilemma facing tml and other issues affecting the performance of the nano in india.
Price is low provides compact size for its smaller size it supports grater interior afford high fuel efficiency. Swot analysis tata motors automotive industry land. Tata motors case study by dasha kozhevnikova on prezi. They have been producing cars in india for a long time and slowly have ruled in the markets in india as well as abroad. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple. Commercial vehicles, utility vehicles and passenger cars are the important segments of the company.
Tata nano harvard case analysis free download as powerpoint presentation. The overall position of the tata motors can be analyzed with the help of swot analysis. Company overview tata motors limited is an indian multinational automotive manufacturing company. Pdf the aim of this research customer satisfaction of tata nano is to. Positioning dilemma facing tata motors case study analysis background this paper presents an analysis of a case study of the nano, a car produced by the tata motors ltd tml, an indian leading automobile company. The swot analysis of the tata nano motors is given below. As the nano s expected launch date neared, tata motors was experiencing a downturn in its stock pricefrom usd18. Case study on tata nano tata motors has unveiled the worlds cheapest motor nano car the case discusses the making of tata nano, the worlds cheapest car, manufactured by india based tata motors. Chevrolet also offered similar spinoffs of the nano. However, analysis like swot and balanced score carding shall be carried out in. Tata nano harvard case analysis motor vehicle vehicles. Is also the worlds 4th largest automobile manufacture.
Ratan n tata is the chairman of tata sons, the tata promoter company. Tata motors is the asias largest and 17th largest automobile manufacturing company in the world. Tata has been consistent in introducing new user friendly vehicles especially in the previous decade. Product features vehicle summary model basic car body type hatchback. Tata motors is headquartered in india and they are the market leader in india. The point of a swot analysis is to help you develop a strong business. Swot analysis alternately slot analysis is a strategic planning method used to evaluate the strengths, weaknesseslimitations, opportunities, and threats involved in a project or in a business venture.
For example after the daewoo acquisition the indian company leaned work. Tata was the first introducer of mini vehicles in india including tata nano and tata ace. For this reason, the tata nano might not do so well in the italian market. Formerly known as telco tata engineering and locomotive company, it is headquartered in mumbai and is a subsidiary of the tata group one of the biggest business houses in india.
Tata motors is the reputable brand in indian industry. Home etop analysis etop analysis of tata motors pdf cost analysis tata motorsfull description. Swot analysis of tata nano by sayed arif in marketing. Etop analysis for tata group by amritraj d bangera. Swot analysis of tata nano and why it failed to deliver. Tata motors swot analysis top tata motors competitors. Tata motors is one of the leading motor vehicle producer in the world.
Tata nano case analysis ratan tata, chairman of tata motors ltd. The company is working to strengthen its position in automobile industry by adopting different strategies. Tata motors is one of the oldest multinational companies of india, founded in the year of 1945. Tata motors swot analysis swot analysis of tata motors. Tata motors produce low price car with low fuel consumption. Strengths tata motors is market leader in automobile industry with high market share. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as automobiles. Its been a rough season for tata motors muchpublicized peoples car, the nano. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and international transportation needs. A few of the top competitors for tata motors in terms of passenger. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Established in 1945, tata motors is the part of tata group and its headquarter is located in india. Tata motors limited is the biggest car producer in india since 1945.
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